Ekaterina Panina

Ekaterina Panina

University of Turku - Turku / Finland
Business & Management / Marketing
AD Scientific Index ID: 5272258
Turun yliopisto
person_outline Ekaterina Panina's MOST POPULAR ARTICLES
1-) Challenging the" integration imperative": A customer perspective on omnichannel journeysI Gasparin, E Panina, L Becker, M Yrjölä, E Jaakkola, C PizzuttiJournal of Retailing and Consumer Services 64, 102829, 2022452022
2-) Understanding and Managing Customer ExperiencesE Jaakkola, L Becker, E PaninaThe Palgrave Handbook of Service Management, 655-675, 202242022
3-) Customer buying experience in multichannel retailing: Transition fluency during customers’ interactions with click-and-mortar furniture and interior design retailersE Paninafi= Turun yliopisto| en= University of Turku|, 201712017
4-) CUSTOMER EXPERIENCE MANAGEMENT IN BUSINESS MARKETSE Panina