Elad Granot

Elad Granot

Ashland University - Ashland / United States
Business & Management / Marketing
AD Scientific Index ID: 847763
person_outline Elad Granot's MOST POPULAR ARTICLES
1-) A structural guide to in‐depth interviewing in business and industrial marketing researchE Granot, TG Brashear, PC MottaJournal of Business & Industrial Marketing, 20122072012
2-) Populence: Exploring luxury for the massesE Granot, LTM Russell, TG Brashear-AlejandroJournal of Marketing Theory and Practice 21 (1), 31-44, 20131402013
3-) Assessing competitive advantage of emerging markets in knowledge intensive business servicesRRG Javalgi, AC Gross, WB Joseph, E GranotJournal of Business & Industrial Marketing 26 (3), 171-180, 20111382011
4-) A socio-marketing analysis of the concept of cute and its consumer culture implicationsE Granot, TB Alejandro, LTM RussellJournal of Consumer Culture 14 (1), 66-87, 20141082014
5-) Female consumers: Decision-making in brand-driven retailE Granot, H Greene, TG BrashearJournal of Business Research 63 (8), 801-808, 20101062010