Elaine Wallace

Elaine Wallace

National University of Ireland NUI Galway - Galway / Ireland
Economics & Econometrics / Economics
AD Scientific Index ID: 1841105
Ollscoil Náisiúnta na hÉireann, Gaillimh
person_outline Elaine Wallace's MOST POPULAR ARTICLES
1-) Creating powerful brandsL De ChernatonyRoutledge, 201032622010
2-) Consumer engagement with self-expressive brands: brand love and WOM outcomesE Wallace, I Buil, L de ChernatonyJournal of Product & Brand Management, 20146572014
3-) Building bank brands: How leadership behavior influences employee commitmentE Wallace, L de Chernatony, I BuilJournal of Business Research 66 (2), 165-171, 20132392013
4-) Who “likes” you… and why? A typology of Facebook fans: From “fan”-atics and self-expressives to utilitarians and authenticsE Wallace, I Buil, L de Chernatony, M HoganJournal of advertising research 54 (1), 92-109, 20142542014
5-) Facebook ‘friendship’and brand advocacyE Wallace, I Buil, L De ChernatonyJournal of Brand Management 20 (2), 128-146, 20122132012