Elbia Myreyle Chavez Zirena

Elbia Myreyle Chavez Zirena

Universidad Nacional de San Agustín de Arequipa - Arequipa / Peru
Business & Management / Marketing
AD Scientific Index ID: 5901192
National University of San Agustín de Arequipa
person_outline Elbia Myreyle Chavez Zirena's MOST POPULAR ARTICLES
1-) Social media influencer: Influencia en la decisión de compra de consumidores millennial, Arequipa, Perú. Revista Venezolana de Gerência: RVG 25 (3), 299-315, 2020
2-) Determining the impact of brand value on the credibility of influencers over the purchase decision of millennial consumers Innovative Marketing 18 (2), 135-147, 2022
3-) Incidence of interorganizational relations in the performance of new products: mediating effect of the innovation capacity and technological dynamism Journal of the Knowledge Economy 15 (2), 5980-6002, 2024
4-) Social media influencer en la decisión de compra de consumidores millennial, Arequipa, Perú. Social media influencer: Influence on the purchase decision of millennial consumers …EM Chávez Zirena, G Cruz Rojas, P Zirena Bejarano, BR De la GalaRevista Venezolana de Gerencia (RVG) 25 (3), 299-315, 202062020
5-) Indirect determinants of online purchase decisions: A case study of different generations in PeruP Zirena-Bejarano, EMC Zirena, BDLG VelásquezInnovative Marketing 19 (1), 151, 2023