Elena Borau-Boira

Elena Borau-Boira

Universidad Nebrija - Madrid / Spain
Business & Management / Communications and Media Studies
AD Scientific Index ID: 5627010
Nebrija University
person_outline Elena Borau-Boira's MOST POPULAR ARTICLES
1-) La diplomacia del presente: un universo 2.0 al alcance de la manoE Borau-Boira, F Gracía García, AA Rodríguez Gómez24*2013
2-) Challenges of digital advertising from the study of the influencers\\\\\\\\\\\\\\\' phenomenon in social networksE Borau-Boira, A Pérez-Escoda, C Ruiz-Poveda VeraCorporate Communications: An International Journal 28 (2), 325-339, 2023132023
3-) Brand Story. El caso Aprendemos juntos de BBVA como modelo de relato de marcaM De-Miguel-Zamora, E Borau-Boira, M Abellán-HernándezRevista Mediterránea de Comunicación 13 (1), 233-249, 2022112022
4-) Fifteen years of metaverse in Higher Education: A systematic literature reviewC Villalonga-Gómez, E Ortega-Fernández, E Borau-BoiraIEEE Transactions on Learning Technologies, 202382023
5-) Protocolo y diplomacia a través de la prensa EspañolaE Borau-BoiraUniversidad Complutense de Madrid, 201382013