Elena Fraj Andrés

Elena Fraj Andrés

Universidad de Zaragoza - Zaragoza / Spain
Business & Management / Marketing
AD Scientific Index ID: 4339309
University of Zaragoza
person_outline Elena Fraj Andrés's MOST POPULAR ARTICLES
1-) Environmental Values and Lifestyles as Determining Factors of the Ecological Consumer Behaviour: An Empirical AnalysisE Fraj, E. y MartínezJournal of Consumer Marketing 23 (3), 133-144, 20066592006
2-) Family as a source of consumer‐based brand equityRB Gil, EF Andres, EM SalinasJournal of product & brand management, 20076302007
3-) Environmental strategies and organizational competitiveness in the hotel industry: The role of learning and innovation as determinants of environmental successE Fraj, I Matute, J. y MeleroTourism Management 46, 30-42, 20155442015
4-) Ecological Consumer Behaviour: An Empirical AnalysisE Fraj, E. y MartínezInternational Journal of Consumer Studies 31 (1), 26-33, 20076142007
5-) A multidimensional approach to the influence of environmental marketing and orientation on the firm’s organizational performanceE Fraj-Andrés, E Martinez-Salinas, J Matute-VallejoJournal of business ethics 88, 263-286, 20094012009