Elena Kostadinova

Elena Kostadinova

University of National and World Economy Sofia - Sofia / Bulgaria
Business & Management / Marketing
AD Scientific Index ID: 4822147
Университет за национално и световно стопанство
person_outline Elena Kostadinova's MOST POPULAR ARTICLES
1-) Sustainable consumer behavior: Literature overview E Kostadinova Economic Alternatives 2, 224-234, 2016 992016
2-) Is There Brand Segmentation?E KostadinovaEconomic Alternatives, 77-85, 201312013
3-) Marketing in the Context of Small Non- Profit OrganisationsE Kostadinova, E HristovEconomic Alternatives 29 (4), 879-895, 20232023
4-) Navigating the Consumer Crisis: Brand Management PerspectivesE Kostadinova, A Hristov2023
5-) Price Promotions–the Problematic Child of MarketingE KostadinovaEconomic Alternatives, 485-494, 20222022