Eleri Rosier

Eleri Rosier

Cardiff University - Cardiff / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 4589601
person_outline Eleri Rosier's MOST POPULAR ARTICLES
1-) In pursuit of the “ideal approach” to successful marketing strategy implementationER Thorpe, RE MorganEuropean Journal of Marketing, 20071552007
2-) The contribution of marketing to business strategy formation: a perspective on business performance gainsRE Morgan, ER Thorpe, T McGuinness, ER ThorpeJournal of Strategic Marketing 8 (4), 341-362, 2000642000
3-) Marketing strategy and the efficacy of procedural justice: The mid-level marketing manager in industrial service firmsER Rosier, RE Morgan, JW CadoganIndustrial Marketing Management 39 (3), 450-459, 2010322010
4-) A role theoretic view of product‐market strategy execution: an investigation of mid‐level marketing managersER Thorpe, RE MorganJournal of Strategic Marketing 15 (2-3), 223-236, 2007222007
5-) Young people, the Labour Party and the 1997 General Election, a reply Leonard and KatawalaR KimberleeRenewal Magazine 6 (2), 1998181998