Elham Yazdani

Elham Yazdani

University of Georgia - Athens / United States
Business & Management / Marketing
AD Scientific Index ID: 5270458
person_outline Elham Yazdani's MOST POPULAR ARTICLES
1-) Preaching to the choir: the chasm between top-ranked reviewers, mainstream customers, and product sales Marketing Science 37 (5), 838-851, 2018
2-) The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use Journal of the Academy of Marketing Science 50 (2), 324-337, 2022
3-) The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands Journal of the Academy of Marketing Science 49 (6), 1065-1087, 2021
4-) (Mis) alignment between facial and textual emotions and its effects on donors engagement behavior in online crowdsourcing platforms Journal of the Academy of Marketing Science, 1-21, 2024
5-) Understanding of the dynamics of mobile reading: An HMM model of user engagement and content consumption Production and Operations Management, 2023