Elisa Konya-Baumbach

Elisa Konya-Baumbach

Universität Mannheim - Mannheim / Germany
Business & Management / Marketing
AD Scientific Index ID: 4569602
University of Mannheim
person_outline Elisa Konya-Baumbach's MOST POPULAR ARTICLES
1-) Get the show on the road: Go-to-market strategies for e-innovations of start-upsS Kuester, E Konya-Baumbach, MC SchuhmacherJournal of Business Research 83, 65-81, 2018962018
2-) Applying configurational theory to build a typology of ethnocentric consumersS Feurer, E Baumbach, A WoodsideInternational Marketing Review 33, 351-375, 2016822016
3-) Someone out there? A study on the social presence of anthropomorphized chatbotsE Konya-Baumbach, M Biller, S von JandaComputers in Human Behavior 139, 107513, 2023722023
4-) Making a first impression as a start-up: Strategies to overcome low initial trust perceptions in digital innovation adoptionE Konya-Baumbach, MC Schuhmacher, S Kuester, V KuharevInternational Journal of Research in Marketing 36 (3), 386-400, 2019772019
5-) The zero-price effect in a multicomponent product contextE BaumbachInternational Journal of Research in Marketing 33 (3), 689-694, 2016172016