Elisa Montaguti

Elisa Montaguti

Università di Bologna - Bologna / Italy
Business & Management / Marketing
AD Scientific Index ID: 1793175
University of Bologna
person_outline Elisa Montaguti's MOST POPULAR ARTICLES
1-) Decision Process Evolution in Customer Channel ChoiceS Valentini, E Montaguti, SA NeslinJournal of Marketing 75 (6), 72-86, 20112132011
2-) The interrelationships between brand and channel choiceSA Neslin, K Jerath, A Bodapati, ET Bradlow, J Deighton, S Gensler, ...Marketing Letters 25 (3), 319-330, 20141632014
3-) Entry strategy for radical product innovations: A conceptual model and propositional inventoryE Montaguti, S Kuester, TS RobertsonInternational Journal of Research in Marketing 19 (1), 21-42, 20021292002
4-) Can marketing campaigns induce multichannel buying and more profitable customers? A field experimentE Montaguti, SA Neslin, S ValentiniMarketing Science 35 (2), 201-217, 20161152016
5-) Identifying omnichannel deal prone segments, their antecedents, and their consequencesS Valentini, SA Neslin, E MontagutiJournal of Retailing, 2020862020