Elisabeth Brüggen

Elisabeth Brüggen

Maastricht University - Maastricht / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 1793335
Universiteit Maastricht
person_outline Elisabeth Brüggen's MOST POPULAR ARTICLES
1-) Response rate and response quality of internet-based surveys: An experimental studyE Deutskens, K De Ruyter, M Wetzels, P OosterveldMarketing letters 15 (1), 21-36, 200412852004
2-) Financial well-being: a conceptualization and research agendaML Brüggen, E. C., J. Hogreve, M. Holmlund, S. KabadayiJournal of Business Research, 201710242017
3-) More than words: The influence of affective content and linguistic style matches in online reviews on conversion ratesS Ludwig, K De Ruyter, M Friedman, EC Brüggen, M Wetzels, G PfannJournal of Marketing 77 (1), 87-103, 20139852013
4-) An assessment of equivalence between online and mail surveys in service researchE Deutskens, K De Ruyter, M WetzelsJournal of Service Research 8 (4), 346-355, 20063522006
5-) A critical comparison of offline focus groups, online focus groups and e-DelphiE Brüggen, P WillemsInternational Journal of Market Research 51 (3), 1-15, 20092182009