Elisabeth Honka

Elisabeth Honka

University of California Los Angeles - Los Angeles / United States
Business & Management / Marketing
AD Scientific Index ID: 1769220
University of California
person_outline Elisabeth Honka's MOST POPULAR ARTICLES
1-) Quantifying Search and Switching Costs in the US Auto Insurance IndustryE HonkaThe RAND Journal of Economics 45 (4), 847-884, 20143412014
2-) Advertising, Consumer Awareness and Choice: Evidence from the US Banking IndustryE Honka, A Hortaçsu, MA VitorinoThe RAND Journal of Economics 48 (3), 611-646, 20172682017
3-) The Effects and Role of Direct-to-Physician Marketing in the Pharmaceutical Industry: An Integrative ReviewP Manchanda, E HonkaYale J. Health Pol\\\\\\\'y L. & Ethics 5, 785, 20052662005
4-) Simultaneous or Sequential? Search Strategies in the US Auto Insurance IndustryE Honka, P ChintaguntaMarketing Science 36 (1), 21-40, 20172262017
5-) Word of Mouth, Observed Adoptions, and Anime-Watching Decisions: The Role of the Personal vs. the Community NetworkM Ameri, E Honka, Y XieMarketing Science 38 (4), 567-583, 201990*2019