Eliza Nichifor|Eliza Nichifor

Eliza Nichifor|Eliza Nichifor

Transilvania University of Brasov - Brașov / Romania
Business & Management / Marketing
AD Scientific Index ID: 5162584
Universitatea Transilvania din Brasov
person_outline Eliza Nichifor|Eliza Nichifor's MOST POPULAR ARTICLES
1-) Artificial intelligence in electronic commerce: Basic chatbots and the consumer journeyE Nichifor, A Trifan, EM NechiforAmfiteatru Economic 23 (56), 87-101, 2021292021
2-) Unlocking the entrepreneurial state of mind for digital decade: SMEs and digital marketingE Nichifor, RC Lixăndroiu, CI Maican, S Sumedrea, IB Chițu, AS Tecău, ...Electronics 11 (15), 2358, 2022102022
3-) Extending the frontiers of electronic commerce knowledge through cybersecurityDR Vuță, E Nichifor, OM Țierean, A Zamfirache, IB Chițu, T Foris, ...Electronics 11 (14), 2223, 2022102022
4-) How can SMEs become more sustainable? Modelling the m-commerce consumer behaviour with contingent free shipping and customer journey’s touchpoints optimisationE Nichifor, RC Lixăndroiu, S Sumedrea, IB Chițu, G BrătucuSustainability 13 (12), 6845, 2021112021
5-) Factors influencing the behavioural intention to use AI-Generated images in business: a UTAUT2 perspective with moderatorsCI Maican, S Sumedrea, A Tecau, E Nichifor, IB Chitu, R Lixandroiu, ...Journal of Organizational and End User Computing (JOEUC) 35 (1), 1-32, 2023102023