Ellen E Touchstone

Ellen E Touchstone

Xi'an Jiaotong-Liverpool University - Suzhou / China
Business & Management / Marketing
AD Scientific Index ID: 730722
西交利物浦大学
person_outline Ellen E Touchstone's MOST POPULAR ARTICLES
1-) Exploring language effects in ethnic advertising: A sociolinguistic perspectiveS Koslow, PN Shamdasani, EE TouchstoneJournal of Consumer Research 20 (4), 575-585, 19944251994
2-) The linguistic servicescape: Speaking their language may not be enoughEE Touchstone, S Koslow, PN Shamdasani, S D\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'AlessandroJournal of Business Research 72, 147-157, 2017412017
3-) Image and reality: banking in Los AngelesRB Kaplan, EE Touchstone, CL HAGSTROMText & Talk 15 (4), 427-456, 1995181995
4-) ‘Home, sweet casa’–access to home loans in Los Angeles: A critique of English and Spanish home loan brochuresEE Touchstone, RB Kaplan, CL HagstromWalter de Gruyter, Berlin/New York 15 (3), 329-350, 1996131996
5-) Spanish language billboard advertising in the US: are there effects on Anglos? 1EE Touchstone, PM Homer, S KoslowWriting Business, 257-272, 201472014