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Elvira Ismagilova
University of Bradford - Bradford / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 1346461
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Elvira Ismagilova's MOST POPULAR ARTICLES
1-)
Setting the future of digital and social media marketing research: Perspectives and research propositionsYK Dwivedi, E Ismagilova, DL Hughes, J Carlson, R Filieri, J Jacobson, ...International Journal of Information Management 59, 102168, 20219842021
2-)
Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policyYK Dwivedi, L Hughes, E Ismagilova, G Aarts, C Coombs, T Crick, Y Duan, ...International Journal of Information Management 57, 101994, 20219732021
3-)
Smart cities: Advances in research—An information systems perspectiveE Ismagilova, L Hughes, YK Dwivedi, KR RamanInternational Journal of Information Management 47, 88-100, 20195532019
4-)
Electronic word-of-mouth (eWOM)E Ismagilova, YK Dwivedi, E Slade, MD Williams, E Ismagilova, ...Electronic Word of Mouth (eWOM) in the Marketing Context: A State of the Art …, 20175292017
5-)
The effect of characteristics of source credibility on consumer behaviour: A meta-analysisE Ismagilova, E Slade, NP Rana, YK DwivediJournal of Retailing and Consumer Services 53, 101736, 20205262020
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