Emile Baaklini

Emile Baaklini

Brunel University - Uxbridge / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 4329806
person_outline Emile Baaklini's MOST POPULAR ARTICLES
1-) Towards a better measure of customer experiencePP Klaus, S MaklanInternational journal of market research 55 (2), 227-246, 20137692013
2-) Customer experience: are we measuring the right things?S Maklan, P KlausInternational Journal of Market Research 53 (6), 771-772, 20114602011
3-) Measuring customer experience: How to develop and execute the most profitable customer experience strategiesP KlausSpringer, 20142412014
4-) The role of brands in a service-dominated worldP Klaus, S MaklanJournal of Brand Management 15, 115-122, 20072332007
5-) Are you providing the “right” customer experience? The case of Banca Popolare di BariP Klaus, M Gorgoglione, D Buonamassa, U Panniello, B NguyenInternational Journal of Bank Marketing 31 (7), 506-528, 20131612013