Emma Juaneda Ayensa

Emma Juaneda Ayensa

Universidad de La Rioja - Logroño / Spain
Business & Management / Business Administration
AD Scientific Index ID: 4361689
University of La Rioja
person_outline Emma Juaneda Ayensa's MOST POPULAR ARTICLES
1-) Omnichannel customer behavior: key drivers of technology acceptance and use and their effects on purchase intentionE Juaneda-Ayensa, A Mosquera, Y Sierra MurilloFrontiers in psychology 7, 1117, 20164202016
2-) Understanding the customer experience in the age of omni-channel shoppingA Mosquera, CO Pascual, EJ AyensaIcono14 15 (2), 4, 20171192017
3-) The role of technology in an omnichannel physical store: Assessing the moderating effect of genderA Mosquera, C Olarte-Pascual, E Juaneda Ayensa, Y Sierra MurilloSpanish Journal of Marketing-ESIC 22 (1), 63-82, 20181402018
4-) Definición, antecedentes y consecuencias del compromiso organizativoEJ Ayensa, MLG MenorcaConocimiento, innovación y emprendedores: camino al futuro, 252, 20071482007
5-) Towards the smart tourism destination: Key factors in information source use on the tourist shopping journeyA García-Milon, E Juaneda-Ayensa, C Olarte-Pascual, ...Tourism management perspectives 36, 100730, 20201162020