Emmanuel Silva Quaye

Emmanuel Silva Quaye

University of the Witwatersrand - Johannesburg / South Africa
Business & Management / Marketing
AD Scientific Index ID: 5837745
Universiteit van die Witwatersrand
person_outline Emmanuel Silva Quaye's MOST POPULAR ARTICLES
1-) The effect of online customer reviews and celebrity endorsement on young female consumers’ purchase intentionsT Macheka, ES Quaye, N LigarabaYoung Consumers 25 (4), 462-482, 2024292024
2-) Customer advocay and brand loyalty: the mediating roles of brand relationship quality and trustES Quaye, C Taoana, R Abratt, P AnabilaJournal of Brand Management, 2022272022
3-) Predicting organisational commitment: The role of line manager communication, employee trust and job satisfactionN Tatiana, ES Quaye, YK SainiSouth African Journal of Business Management 52 (1), a2355, 202124*2021
4-) Evaluating key antecedents and consequences of the perceived helpfulness of online consumer reviews: A South African studyM Moloi, ES Quaye, YK SainiElectronic Commerce Research and Applications 54, 101172, 2022272022
5-) Pathways to global versus local brand preferences: The roles of cultural identity and brand perceptions in emerging African marketsAA Yeboah-Banin, ES QuayeJournal of Global Marketing 34 (5), 372-391, 2021262021