Enrique Strelow

Enrique Strelow

Universität Hamburg - Hamburg / Germany
Medical and Health Sciences / Neuroscience
AD Scientific Index ID: 4569763
University of Hamburg
person_outline Enrique Strelow's MOST POPULAR ARTICLES
1-) Multiple “buy buttons” in the brain: Forecasting chocolate sales at point-of-sale based on functional brain activation using fMRIS Kühn, E Strelow, J GallinatNeuroImage 136, 122-128, 20161192016
2-) The application of mobile fNIRS to “shopper neuroscience”–first insights from a merchandising communication studyC Krampe, E Strelow, A Haas, P KenningEuropean Journal of Marketing 52 (1/2), 244-259, 2018562018
3-) Measuring dlPFC signals to predict the success of merchandising elements at the point-of-Sale–a fNIRS approachNR Gier, E Strelow, C KrampeFrontiers in Neuroscience 14, 575494, 2020122020
4-) Uncovering the WHY of Consumer Behavior-From Neuroscience to ImplementationE Strelow, C ScheierMarketing Review St. Gallen 35 (1), 102-108, 201892018
5-) Die Entstehung der Shopper NeuroScience–der duplo caseE StrelowNeuromarketing in der Praxis: Den Emotionen auf der Spur–implizite …, 202042020