Eric Arnould

Eric Arnould

Aalto University - Espoo / Finland
Business & Management / Marketing
AD Scientific Index ID: 924837
Aalto-yliopisto
person_outline Eric Arnould's MOST POPULAR ARTICLES
1-) Consumer culture theory (CCT): Twenty years of researchEJ Arnould, CJ ThompsonJournal of consumer research 31 (4), 868-882, 200554792005
2-) River magic: Extraordinary experience and the extended service encounterEJ Arnould, LL PriceJournal of consumer Research 20 (1), 24-45, 199340781993
3-) How brand community practices create valueHJ Schau, AM Muñiz Jr, EJ ArnouldJournal of marketing 73 (5), 30-51, 200933552009
4-) ConsumersEJ ArnouldMcGraw-Hill, 200222862002
5-) Commercial friendships: Service provider–client relationships in contextLL Price, EJ ArnouldJournal of marketing 63 (4), 38-56, 199919771999