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Eric Greenleaf
AD Scientific Index 2024
Business & Management / Marketing
New York University - New York City / United States
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Eric Greenleaf's MOST POPULAR ARTICLES
1-)
Play as a consumption experience: The roles of emotions, performance, and personality in the enjoyment of gamesMB Holbrook, RW Chestnut, TA Oliva, EA GreenleafJournal of consumer research 11 (2), 728-739, 19849081984
2-)
Reasons for substantial delay in consumer decision makingEA Greenleaf, DR LehmannJournal of Consumer Research 22 (2), 186-199, 19956541995
3-)
Divide and prosper: consumers’ reactions to partitioned pricesVG Morwitz, EA Greenleaf, EJ JohnsonJournal of marketing research 35 (4), 453-463, 19986391998
4-)
Measuring extreme response styleEA GreenleafPublic Opinion Quarterly 56 (3), 328-351, 19925221992
5-)
The impact of reference price effects on the profitability of price promotionsEA GreenleafMarketing science 14 (1), 82-104, 19954691995
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