Eric Kennedy

Eric Kennedy

Southeastern Oklahoma State University - Durant / United States
Business & Management / Marketing
AD Scientific Index ID: 4552884
person_outline Eric Kennedy's MOST POPULAR ARTICLES
1-) Co-creation of brand identities: consumer and industry influence and motivationsE Kennedy, F GuzmánJournal of Consumer Marketing, 20161152016
2-) Sociopolitical activist brandsHJ Schmidt, N Ind, F Guzman, E KennedyJournal of Product & Brand Management 31 (1), 40-55, 2021522021
3-) I create, you create, we all create-for whom?E KennedyJournal of Product & Brand Management 26 (1), 68-79, 2017572017
4-) When perceived ability to influence plays a role: brand co-creation in Web 2.0E Kennedy, F GuzmánJournal of Product & Brand Management 26 (4), 342-350, 2017572017
5-) No matter what you do, I still love you: an examination of consumer reaction to brand transgressionsE Kennedy, F GuzmánJournal of Product & Brand Management 30 (4), 594-608, 2021522021