Eric Shih

Eric Shih

Sungkyunkwan University - Seoul / South Korea
Business & Management / Marketing
AD Scientific Index ID: 359560
성균관대학교
person_outline Eric Shih's MOST POPULAR ARTICLES
1-) Co-production and customer loyalty in financial servicesS Auh, SJ Bell, CS McLeod, E ShihJournal of retailing 83 (3), 359-370, 200712912007
2-) Beyond adoption: Development and application of a use-diffusion modelCF Shih, A VenkateshJournal of marketing 68 (1), 59-72, 20046632004
3-) Smoking scenes in movies and antismoking advertisements before movies: effects on youthC Pechmann, CF ShihJournal of Marketing 63 (3), 1-13, 19994161999
4-) Conceptualizing consumer experiences in cyberspaceCF ShihEuropean Journal of Marketing 32 (7/8), 655-663, 19984211998
5-) Transformational leadership and market orientation: Implications for the implementation of competitive strategies and business unit performanceB Menguc, S Auh, E ShihJournal of business research 60 (4), 314-321, 20073962007