Eric Yorkston

Eric Yorkston

Texas Christian University - Fort Worth / United States
Social Sciences / Psychology
AD Scientific Index ID: 1732930
person_outline Eric Yorkston's MOST POPULAR ARTICLES
1-) A sound idea: Phonetic effects of brand names on consumer judgmentsE Yorkston, G MenonJournal of consumer research 31 (1), 43-51, 20045562004
2-) The malleable brand: The role of implicit theories in evaluating brand extensionsEA Yorkston, JC Nunes, S MattaJournal of Marketing 74 (1), 80-93, 20102492010
3-) Using transformational appeals to enhance the retail experienceG Naylor, SB Kleiser, J Baker, E YorkstonJournal of Retailing 84 (1), 49-57, 20081542008
4-) What drives herding behavior in online ratings? The role of rater experience, product portfolio, and diverging opinionsS Sunder, KH Kim, EA YorkstonJournal of Marketing 83 (6), 93-112, 20191052019
5-) Matching the message to the mind: Advertising imagery and consumer processing stylesPA LaBarbera, P Weingard, EA YorkstonJournal of Advertising Research 38 (5), 29-30, 19981051998