Erik Ernesto Vazquez, Mba

Erik Ernesto Vazquez, Mba

Pôle Universitaire Léonard de Vinci - La Défense / France
Business & Management / Marketing
AD Scientific Index ID: 5770974
Pôle universitaire Léonard-de-Vinci
person_outline Erik Ernesto Vazquez, Mba's MOST POPULAR ARTICLES
1-) Effects of enduring involvement and perceived content vividness on digital engagementEE VazquezJournal of Research in Interactive Marketing 14 (1), 1-16, 2020592020
2-) Images, reviews, and purchase intention on social commerce: The role of mental imagery vividness, cognitive and affective social presenceEE Vazquez, C Patel, S Alvidrez, L SiliceoJournal of Retailing and Consumer Services 74 (September 2023), 103415, 2023372023
3-) Effect of an e-retailer’s product category and social media platform selection on perceived quality of e-retail productsEE VazquezElectronic Markets 31, 139–157, 2021262021
4-) Examining effects of photography in social media and the mediation role of perceived authenticityD Davila-Ruiz, EE VazquezCommunication Today 12 (2), 112-127, 202172021
5-) Return on Investment on Various Digital Marketing Strategies: A qualitative assessment of Small Medium Enterprises operating across the worldPC Nikhil, EE VazquezEMLV Business School De Vinci, 202152021