Erik L Olson

Erik L Olson

BI Norwegian Business School - Oslo / Norway
Business & Management / Marketing
AD Scientific Index ID: 1830811
Handelshøyskolen BI
person_outline Erik L Olson's MOST POPULAR ARTICLES
1-) It’s not easy being green: the effects of attribute tradeoffs on green product preference and choiceEL OlsonJournal of the Academy of Marketing Science 41, 171-184, 20133972013
2-) Implementing the lead user method in a high technology firm: A longitudinal study of intentions versus actionsEL Olson, G BakkeJournal of Product Innovation Management: an international publication of …, 20013972001
3-) Does sponsorship work in the same way in different sponsorship contexts?EL OlsonEuropean Journal of Marketing, 20103202010
4-) Explaining and articulating the fit construct in sponsorshipEL Olson, HM ThjømøeJournal of advertising 40 (1), 57-70, 20113172011
5-) Sponsorship effect metric: Assessing the financial value of sponsoring by comparisons to television advertisingEL Olson, H Mathias ThjømøeJournal of the Academy of Marketing Science 37, 504-515, 20092072009