Esra Topcuoglu

Esra Topcuoglu

Indiana University System - Bloomington / United States
Business & Management / Marketing
AD Scientific Index ID: 5272104
Indiana University
person_outline Esra Topcuoglu's MOST POPULAR ARTICLES
1-) Why hotel employees care about Corporate Social Responsibility (CSR): Using need satisfaction theoryH Kim, Y Rhou, E Topcuoglu, YG KimInternational Journal of Hospitality Management 87, 102505, 20201062020
2-) The influence of green message types on advertising effectiveness for luxury and budget hotel segmentsS Sahin, S Baloglu, E TopcuogluCornell Hospitality Quarterly 61 (4), 443-460, 2020512020
3-) Green message strategies and green brand image in a hotel contextE Topcuoglu, H Kim, S Kim, S KimJournal of Hospitality Marketing & Management 31 (3), 311-325, 2022262022
4-) Internal Branding: Role of a Cocreated Corporate Event MessageLV Shulga, JA Busser, E Topcuoglu, DHR MolintasEvent Management 27 (2), 301-319, 202312023
5-) The Short and Long-Term Effectiveness of Online Sales Promotion Type and Fit in HotelsE TopcuogluUniversity of Nevada, Las Vegas, 202012020