Esther Calderon-Monge

Esther Calderon-Monge

Universidad de Burgos - Burgos / Spain
Business & Management / Marketing
AD Scientific Index ID: 4334327
University of Burgos
person_outline Esther Calderon-Monge's MOST POPULAR ARTICLES
1-) The role of digitalization in business and management: a systematic literature reviewE Calderon-Monge, D Ribeiro-SorianoReview of managerial science 18 (2), 449-491, 2024552024
2-) Analysis of sustainable consumer behavior as a business opportunityE Calderon-Monge, I Pastor-Sanz, FJS GarciaJournal of Business Research 120, 74-81, 2020522020
3-) Measuring the consumer engagement related to social media: The case of franchisingE Calderón-Monge, JM Ramírez-HurtadoElectronic Commerce Research, 1-26, 2021392021
4-) La gestión de marca con orientación al mercado. Una perspectiva desde los franquiciadosMEC Monge, JA GonzálezEstudios gerenciales 24 (108), 61-77, 2008382008
5-) Economic sustainability in franchising: A model to predict franchisor success or failureE Calderon-Monge, I Pastor-Sanz, P Huerta-ZavalaSustainability 9 (8), 1419, 2017352017