Esther Hepziba R

Esther Hepziba R

Madras Christian College - Chennai / India
Business & Management / Marketing
AD Scientific Index ID: 5272197
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person_outline Esther Hepziba R's MOST POPULAR ARTICLES
1-) An Exploratory Study on the Influence of Social Media Marketing Strategies on Customer EngagementE Hepziba, F JohnInternational Journal of Marketing and Human Resource Management 8 (3), 2017192017
2-) Role of chat‐bots in customer engagement valenceE Hepziba, F JohnPsychology & Education 57 (9), 2181-2186, 2020
3-) Utilisation of virtual assistant and its impact on retail industryR Seranmadevi, S Chakraverty, B Raj, VK Kudapa, RE Hepziba, ...2022 6th international conference on intelligent computing and control …, 2022