Esther Rozendaal

Esther Rozendaal

Radboud University - Nijmegen / Netherlands
Business & Management / Communications and Media Studies
AD Scientific Index ID: 1801225
Radboud Universiteit
person_outline Esther Rozendaal's MOST POPULAR ARTICLES
1-) Reconsidering advertising literacy as a defense against advertising effects Media psychology 14 (4), 333-354, 2011
2-) Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames Journal of interactive marketing 26 (1), 33-42, 2012
3-) Shedding new light on how advertising literacy can affect children's processing of embedded advertising formats: A future research agenda Journal of advertising 46 (2), 333-349, 2017
4-) Comparing children's and adults' cognitive advertising competences in the Netherlands Journal of Children and Media 4 (1), 77-89, 2010
5-) Children’s understanding of advertisers’ persuasive tactics International Journal of Advertising 30 (2), 329-350, 2011