Eugene Jaffe

Eugene Jaffe

Ruppin Academic Center - Emek Hefer / Israel
Business & Management / Marketing
AD Scientific Index ID: 463209
המרכז האקדמי רופין
person_outline Eugene Jaffe's MOST POPULAR ARTICLES
1-) National Image and Competitive Advantage: The Theory and Practice of Place BrandingID Jaffe, Eugene D., NebenzahlCopenhagen Business School Press, 200611582006
2-) Towards a theory of country image effect on product evaluationID Nebenzahl, ED Jaffe, SI LampertMIR: Management International Review, 27-49, 19973611997
3-) Measuring the joint effect of brand and country image in consumer evaluation of global productsID Nebenzahl, ED JaffeInternational Marketing Review, 19963131996
4-) A dynamic approach to country‐of‐origin effectSI Lampert, ED JaffeEuropean Journal of Marketing 32 (1/2), 61-78, 19983141998
5-) Alternative questionnaire formats for country image studiesED Jaffe, ID NebenzahlJournal of Marketing Research 21 (4), 463-471, 19842291984