Eunice Kim

Eunice Kim

Ewha Womens University - Incheon / South Korea
Business & Management / Marketing
AD Scientific Index ID: 351053
인하대학교
person_outline Eunice Kim's MOST POPULAR ARTICLES
1-) Why we post selfies: Understanding motivations for posting pictures of oneselfY Sung, JA Lee, E Kim, SM ChoiPersonality and Individual Differences 97, 260-265, 20164392016
2-) Brand followers’ retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouthE Kim, Y Sung, H KangComputers in Human Behavior 37, 18-25, 20144382014
3-) To App or Not to App: Engaging Consumers via Branded Mobile AppsE Kim, JS Lin, Y SungJournal of Interactive Advertising 13 (1), 53-65, 20132872013
4-) Influencer marketing on Instagram: How sponsorship disclosure, influencer credibility, and brand credibility impact the effectiveness of Instagram promotional postS Lee, E KimJournal of Global Fashion Marketing 11 (3), 232-249, 20203572020
5-) Predicting selfie-posting behavior on social networking sites: An extension of theory of planned behaviorE Kim, JA Lee, Y Sung, SM ChoiComputers in Human Behavior 62, 116-123, 20163142016