Eunjin Anna Kim|Eunjin Kim

Eunjin Anna Kim|Eunjin Kim

University of Southern California - Los Angeles / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 1625684
person_outline Eunjin Anna Kim|Eunjin Kim's MOST POPULAR ARTICLES
1-) Why narrative ads work: An integrated process explanationEA Kim, S Ratneshwar, E ThorsonJournal of Advertising 46 (2), 283-296, 20171622017
2-) Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation AdvertisingEA Kim, M Duffy, E ThorsonJournal of Advertising, 1-20, 20211122021
3-) The real you? The role of visual cues and comment congruence in perceptions of social attractiveness from Facebook profilesS Hong, E Tandoc Jr, EA Kim, B Kim, K WiseCyberpsychology, Behavior, and Social Networking 15 (7), 339-344, 20121092012
4-) Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social mediaY Kyu Kim, MYC Yim, E Kim, W ReevesJournal of Research in Interactive Marketing 15 (1), 30-48, 2021872021
5-) Advertising during COVID-19: Exploring Perceived Brand Message Authenticity and Potential Psychological ReactanceH Shoenberger, EA Kim, Y SunJournal of advertising, 2021842021