Eunyoung Kim

Eunyoung Kim

Auburn University Montgomery - Montgomery / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 5633093
AUM
person_outline Eunyoung Kim's MOST POPULAR ARTICLES
1-) Factors affecting the attitudes and behavioral intentions of followers toward advertising content embedded within YouTube influencers\\\\\\\\\\\\\\\' videosE Kim, Y KimJournal of Promotion Management 28 (8), 1235-1256, 2022192022
2-) Hyperlocal news coverage: A population ecology perspectiveW Lowrey, E KimMass Communication and Society 19 (6), 694-714, 2016142016
3-) The determinants of supporting crowdfunding sites: Understanding internal and external factors from public relations’ perspectivesE Kim, SE ParkInternational Review on Public and Nonprofit Marketing 20 (2), 269-287, 202392023
4-) Does local news side with local organizations? A case study of boosterism and dependence on local and national sourcesE Kim, W LowreyInternational Journal of Sport Communication 11 (1), 123-140, 201892018
5-) Evolution of the modern sports fan: Communicative approachesKR Baker, N Brown-Devlin, BK Chicotsky, L Conlin, M Davis, MB Devlin, ...Lexington Books, 201792017