Eva Guerra

Eva Guerra

Tecnológico de Monterrey - Monterrey / Mexico
Business & Management / Marketing
AD Scientific Index ID: 4738354
person_outline Eva Guerra's MOST POPULAR ARTICLES
1-) Consumer sentiments toward brands: the interaction effect between brand personality and sentiments on electronic word of mouth A Lopez, E Guerra, B Gonzalez, S Madero Journal of Marketing Analytics 8 (4), 203-223, 2020 172020
2-) Financial inclusion and digital banking on an emergent economyEM Guerra-Leal, FG Arredondo-Trapero, JC Vázquez-ParraReview of Behavioral Finance 15 (2), 257-272, 2021132021
3-) Information and communication technologies and their impact on competitiveness in Latin AmericaFG Arredondo-Trapero, JC Vázquez-Parra, EM Guerra-LealJournal of technology management & innovation 15 (4), 43-53, 2020122020
4-) Estrategias de flexibilidad y su relación con el ambiente laboral, la dedicación y el reto intelectualS Madero-Gómez, OE Ortiz-Mendoza, EM Guerra-LealCienciaUAT 15 (2), 122-134, 2021132021
5-) Effectiveness of the voluntary disclosure of corporate information and its commitment to climate changeFG Arredondo Trapero, EM Guerra Leal, J KimGlobal Journal of Environmental Science and Management 9 (4), 1033-1048, 202392023