Evert De Haan

Evert De Haan

University of Groningen - Groningen / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 1801389
Rijksuniversiteit Groningen
person_outline Evert De Haan's MOST POPULAR ARTICLES
1-) The effectiveness of different forms of online advertising for purchase conversion in a multiple-channel attribution frameworkE De Haan, T Wiesel, K PauwelsInternational journal of research in marketing 33 (3), 491-507, 20161762016
2-) The predictive ability of different customer feedback metrics for retentionE De Haan, PC Verhoef, T WieselInternational Journal of Research in Marketing 32 (2), 195-206, 20151812015
3-) Device Switching in Online Purchasing: Examining the Strategic ContingenciesE de Haan, PK Kannan, PC Verhoef, T WieselJournal of Marketing 82 (5), 1-19, 20181802018
4-) The role of mobile devices in the online customer journeyE De Haan, PK Kannan, PC Verhoef, T WieselMSI Working Paper Series 15 (124), 1-55, 2015562015
5-) Winning your customers’ minds and hearts: disentangling the effects of lock-in and affective customer experience on retentionL Gao, E de Haan, I Melero-Polo, FJ SeseJournal of the Academy of Marketing Science 51 (2), 334-371, 2023432023