Evi Chatzopoulou

Evi Chatzopoulou

University of Patras - Patras / Greece
Business & Management / Marketing
AD Scientific Index ID: 5270466
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person_outline Evi Chatzopoulou's MOST POPULAR ARTICLES
1-) The role of emotions to brand attachment and brand attitude in a retail environmentE Chatzopoulou, M TsogasCreating Marketing Magic and Innovative Future Marketing Trends: Proceedings …, 2017132017
2-) Retail atmospherics in times of disruption: a PLS modeling approach of the role of emotions in a pharmacy environmentE Chatzopoulou, MM Tsogas, M KyriakouInternational Journal of Retail & Distribution Management 50 (2), 158-182, 202272022
3-) Instagram influencers’ impact on online consumer behaviour: An empirical study of the Greek marketT Arsenis, E ChatzopoulouInternational Journal of Academic Management Science Research 4 (11), 31-39, 202032020
4-) Place Attachment – DetachmentE Chatzopoulou, M TsogasEncyclopedia of Tourism Management and Marketing, 202232022
5-) Enhancing brand loyalty through LGBTQ+ influencers: a study on the impact of firm-generated content in inclusive marketing strategiesE Chatzopoulou, A Poulis, A GiovanisCorporate Communications: An International Journal, 202422024