Fabio Caldieraro

Fabio Caldieraro

Escola Brasileira de Administração Pública e de Empresas Fundação Getulio Vargas - Rio de Janeiro / Brazil
Business & Management / Marketing
AD Scientific Index ID: 836654
Brazilian School of Public and Business Administration Getulio Vargas Foundation
person_outline Fabio Caldieraro's MOST POPULAR ARTICLES
1-) Strategic Information Transmission in Peer-To-Peer Lending MarketsF Caldieraro, J Zhang, M Cunha Jr, JD ShulmanJournal of Marketing, Forthcoming, 20171262017
2-) Sunk‐Cost Effects on Purely Behavioral InvestmentsM Cunha Jr, F CaldieraroCognitive Science 33 (1), 105-113, 20091262009
3-) Sales force modeling: State of the field and research agendaMK Mantrala, S Albers, F Caldieraro, O Jensen, K Joseph, M Krafft, ...Marketing letters 21 (3), 255-272, 20101212010
4-) Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvantages?F Caldieraro, LJ Kao, J and Marcus CunhaJournal of Marketing 79 (6), 50-70, 2015572015
5-) The Role of Brand Image and Product Characteristics on Firms’ Entry and OEM DecisionsF CaldieraroManagement Science 62 (11), 3327-3350, 2016532016