Fajer Saleh Almutawa

Fajer Saleh Almutawa

Gulf University for Science & Technology - Kobe / Kuwait
Business & Management / Marketing
AD Scientific Index ID: 4755376
甲南大学
person_outline Fajer Saleh Almutawa's MOST POPULAR ARTICLES
1-) Consumer‐generated representations: Muslim women recreating western luxury fashion brand meaning through consumptionFS Al‐MutawaPsychology & Marketing 30 (3), 236-246, 2013792013
2-) Foreign brands in local cultures: A socio‐cultural perspective of postmodern brandscapesFS Al‐Mutawa, R Elliott, P NuttallJournal of Consumer Behaviour 14 (2), 137-144, 2015152015
3-) Negotiating Muslim masculinity: androgynous spaces within feminized fashionFS Al-MutawaJournal of Fashion Marketing and Management 20 (1), 19-33, 2016102016
4-) Kuwaiti consumers’ attitudes towards adapted perfume advertisements: the influence of cosmopolitanism, religiosity, ethnocentrism and national identityMM Mostafa, FS Al-Mutawa, MT Al-HamdiAcademy of Marketing Studies Journal 24 (1), 1-13, 201992019
5-) The impact of socio-cultural structures on (un) veiling Western luxury fashion brands: perceptions of Kuwaiti Muslim womenFS Al-Mutawa, DS Almutawaa, DHM AlJumaJournal of International Consumer Marketing 35 (4), 367-387, 202352023