Farhina Hameed

Farhina Hameed

National University of Modern Languages Islamabad - Islamabad / Pakistan
Business & Management / Marketing
AD Scientific Index ID: 5906249
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person_outline Farhina Hameed's MOST POPULAR ARTICLES
1-) Research Article The Effect of Advertising Spending on Brand Loyalty Mediated by Store Image, Perceived Quality and Customer Satisfaction: A Case of Hypermarkets F Hameed Asian Journal of Business Management 5 (1), 181-192, 2013 1052013
2-) Brand awareness and purchase intention in the age of digital communication: A moderated mediation model of celebrity endorsement and consumer attitude F Hameed, IA Malik, NU Hadi, MA Raza Online Journal of Communication and Media Technologies 13 (2), e202309, 2023 312023
3-) The effect of demographic, socio-economic and other characteristics on donations MY Awan, F Hameed Current research journal of social sciences 6 (2), 55-76, 2014 252014
4-) Determinants of behavioral intention towards mobile learning in Pakistan: Mediating role of attitudeF Hameed, A QayyumBusiness & Economic Review 10 (01), 33-62, 2018222018
5-) A new trend of learning and teaching: Behavioral intention towards mobile learningF Hameed, A Qayyum, FA KhanJournal of Computers in Education 11 (1), 149-180, 2024162024