Fariba Fathi

Fariba Fathi

Islamic Azad University Tehran Central - Tehran / Iran
Business & Management / Marketing
AD Scientific Index ID: 5270469
دانشگاه آزاد اسلامی واحد تهران مرکزی
person_outline Fariba Fathi's MOST POPULAR ARTICLES
1-) Celebrity endorsement and its effect on consumer behavior: A literature reviewF Fathi, B KheiriInternational Journal of Review in Life Sciences 5 (10), 619-626, 2015112015
2-) The Impact of Celebrity Endorsement of Sporting Goods on Consumer Purchasing BehaviorV Mirabi, F Fathi, MF Ardakani, RK AvorganiCBR-Consumer Behavior Review 5 (3), 373, 202112021
3-) Identify the Importance of Validation of Idea and Timing in the Success of Startups with an Emphasis on Financial Resource and Investment PlanningF FATHI, VR MIRABI, MJ HAGHIGHATFinancial Economics 16 (58001953), 309-330, 20222022
4-) O impacto do endosso de artigos esportivos por celebridades no comportamento de compra do consumidorV Mirabi, F Fathi, MF Ardakani, RK AvorganiCBR: Consumer Behavior Review 5 (3), 10, 20212021