Farzana Naznen Dipu

Farzana Naznen Dipu

UCSI University - Kuala Lumpur / Malaysia
Business & Management / Business Administration
AD Scientific Index ID: 5214937
Universiti UCSI
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1-) Modelling the significance of social media marketing activities, brand equity and loyalty to predict consumers’ willingness to pay premium price for portable tech gadgetsCA Malarvizhi, A Al Mamun, S Jayashree, F Naznen, T AbirHeliyon 8 (8), 2022522022
2-) Modelling the significance of celebrity endorsement and consumer interest on attitude, purchase intention, and willingness to pay a premium price for green skincare productsA Al Mamun, F Naznen, Q Yang, MH Ali, NMHN HashimHeliyon 9 (6), 2023212023
3-) Modelling the intention and adoption of cashless payment methods among the young adults in MalaysiaUT Munikrishnan, AA Mamun, NKS Xin, HS Chian, F NaznenJournal of Science and Technology Policy Management 15 (2), 374-395, 2024202024
4-) Predicting the intention and adoption of near field communication mobile paymentCA Malarvizhi, A Al Mamun, S Jayashree, F Naznen, T AbirFrontiers in psychology 13, 870793, 2022242022
5-) Modelling the significance of health values, beliefs and norms on the intention to consume and the consumption of organic foodsQ Yang, A Al Mamun, F Naznen, L Siyu, ZKM MakhbulHeliyon 9 (6), 2023212023