Fathima Saleem

Fathima Saleem

Zayed University - Dubai / United Arab Emirates
Business & Management / Marketing
AD Scientific Index ID: 6084789
جامعة زايد
person_outline Fathima Saleem's MOST POPULAR ARTICLES
1-) Mapping the domain of the fragmented field of internal brandingFZ Saleem, O IglesiasJournal of Product & Brand Management 25 (1), 43-57, 20162172016
2-) The omnipresent personal narrative: story formulation and the interplay among narrativesMA Hawkins, FZ SaleemJournal of Organizational Change Management 25 (2), 204-219, 2012602012
3-) How to support consumer-brand relationships: The role of corporate culture and human resource policies and practicesO Iglesias, FZ SaleemMarketing Intelligence & Planning 33 (2), 216-234, 2015372015