Fatima Wang

Fatima Wang

King's College London - London / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 1281802
person_outline Fatima Wang's MOST POPULAR ARTICLES
1-) Digital marketing capabilities in international firms: a relational perspectiveF WangInternational Marketing Review 37 (3), 559-577, 20201612020
2-) Service employee burnout and engagement: the moderating role of power distance orientationS Auh, B Menguc, S Spyropoulou, F WangJournal of the Academy of Marketing Science 44, 726-745, 20161602016
3-) Market driving strategies: Beyond localizationP Ghauri, F Wang, U Elg, V Rosendo-RíosJournal of Business Research 69 (12), 5682-5693, 20161082016
4-) Unpacking knowledge transfer and learning paradoxes in international strategic alliances: Contextual differences matterMHW Ho, F WangInternational Business Review 24 (2), 287-297, 2015962015
5-) Does communicating safety matter?F Wang, C LopezAnnals of Tourism Research 80, 102805, 2020682020