Fayaz Ahmad Nika

Fayaz Ahmad Nika

Central University of Kashmir - Srinagar / India
Business & Management / Entrepreneurship
AD Scientific Index ID: 4539650
कश्‍मीर केन्‍द्रीय विश्‍वविद्यालय
person_outline Fayaz Ahmad Nika's MOST POPULAR ARTICLES
1-) Brand experience and brand equityFA Beig, FA NikaVision 23 (4), 410-417, 2019452019
2-) Impact of brand experience on brand equity of online shopping portals: A study of select e-commerce sites in the state of Jammu and KashmirFA Beig, FA NikaGlobal business review 23 (1), 156-175, 2022752022
3-) Role of intrinsic factors in impulsive buying decision: An empirical study of young consumersSA Sofi, FA NikaArab Economic and Business Journal 12 (1), 29-43, 2017732017
4-) Impact of subliminal advertising on consumer buying behaviour: an empirical study on young Indian consumersSA Sofi, FA Nika, MS Shah, AS ZargerGlobal business review 19 (6), 1580-1601, 2018312018
5-) The role of personality in impulse buying behaviorSA Sofi, FA NikaJindal Journal of Business Research 5 (1), 26-50, 2016302016