Fayez Ahmad

Fayez Ahmad

Appalachian State University - Boone / United States
Business & Management / Communications and Media Studies
AD Scientific Index ID: 5325068
Appalachian State University App State
person_outline Fayez Ahmad's MOST POPULAR ARTICLES
1-) Effective messaging strategies to increase brand love for sociopolitical activist brands Journal of Business Research 151, 609-622, 2022
2-) Brand equity, online reviews, and message trust: the moderating role of persuasion knowledge Journal of Product & Brand Management, 2021
3-) Brand activism and the consequence of woke washing Journal of Business Research 170, 114362, 2024
4-) Negative online reviews, brand equity and emotional contagion European Journal of Marketing 55 (11), 2825-2870, 2021
5-) Negative online reviews, brand equity and emotional contagionF Ahmad, F GuzmánEuropean Journal of Marketing 55 (11), 2825-2870, 2021312021