Fayrene Chieng

Curtin University Sarawak - Miri / Malaysia

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AD Scientific Index ID: 347669

Universiti Curtin Malaysia

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Fayrene Chieng's MOST POPULAR ARTICLES

1-) Customer-based brand equity: A literature reviewCYL Fayrene, GC LeeResearchers World 2 (1), 33, 20113452011

2-) Dimensions of customer-based brand equity: A study on Malaysian brandsGC Lee, FCY LehJournal of Marketing Research and case studies 2011 (10), 1-10, 20111872011

3-) Interactive effects of self-congruity and need for uniqueness on brand loyalty via brand experience and brand attachmentF Chieng, P Sharma, RPJ Kingshott, R RoyJournal of Product & Brand Management 31 (6), 870-885, 2022532022

4-) Examining the influence of atmospheric cues on online impulse buying behavior across product categories: Insights from an emerging e-marketFH Sarah, CL Goi, F Chieng, KMR TaufiqueJournal of Internet Commerce 20 (1), 25-45, 2021592021

5-) Customer-based brand equity: A study on interrelationship among the brand equity dimension in MalaysiaYL Chieng, CL GoiAfrican Journal of Business Management 5 (30), 11856, 2011382011

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