Fei Long

Fei Long

University of North Carolina Chapel Hill - Chapel Hill / United States
Business & Management / Marketing
AD Scientific Index ID: 5162663
person_outline Fei Long's MOST POPULAR ARTICLES
1-) Designing an online retail marketplace: Leveraging information from sponsored advertising Marketing Science 41 (1), 115-138, 2022
2-) Platform manipulation in online retail marketplace with sponsored advertising Marketing Science 43 (2), 317-345, 2024
3-) Self-preferencing in e-commerce marketplaces: The role of sponsored advertising and private labels Marketing Science 43 (5), 925-952, 2024
4-) Multiperiod Contracting and Salesperson Effort Profiles: The Optimality of “Hockey Stick,”“Giving Up,” and “Resting on Laurels” Journal of Marketing Research 57 (2), 211-235, 2020
5-) The logic and management of ‘Digital Co-op’in search advertisingK Jerath, TT Ke, F Longworking paper, Columbia University, 201842018