Feisal Murshed

Feisal Murshed

Kutztown University - Kutztown / United States
Business & Management / Marketing
AD Scientific Index ID: 1394677
Kutztown University of Pennsylvania
person_outline Feisal Murshed's MOST POPULAR ARTICLES
1-) Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniquenessA Dwivedi, T Nayeem, F MurshedJournal of Retailing and Consumer Services 44, 100-107, 20182062018
2-) Value creation following merger and acquisition announcements: the role of strategic emphasis alignmentV Swaminathan, F Murshed, J HullandJournal of marketing research 45 (1), 33-47, 20082042008
3-) The right way to manage unprofitable customersV Mittal, M Sarkees, F MurshedHarvard business review 86 (4), 20081292008
4-) Brand experience and brand attitude: examining a credibility-based mechanismT Nayeem, F Murshed, A DwivediMarketing Intelligence & Planning 37 (7), 821-836, 20191272019
5-) Thinking orientation and preference for research methodologyF Murshed, Y ZhangJournal of Consumer Marketing 33 (6), 437-446, 20161122016